If you’re a nail polish addict like me, no doubt you’ve tried many brands and dozens of colors. If you’re just launching a nail polish brand like Carri Jones, then how do you set yourself apart from the competition?
Solving a problem, that’s how.
Many of us have that go-to color or favorite nail polish that we wear more than others. Sometimes you wish you had the same color but in shimmer or glitter version. After years of doing nails Carri discovered this niche, which led to the birth of Rikashadz.
” The vision is to develop a nail polish line where the colors bounce off one another reflecting the beauty in each one while making it easier for clients to see the subtle changes in hue…”
I love the packaging of the product – two separate bottles shaped like diamonds – attached as if reflecting off each other.