Fashion and Beauty Blogging Isn’t About Being Popular

A recent “off” day in the style department

A post by Jess of Feeling Stylish inspired this post…

When I first started this blog back in 2005, my intention was to inspire women to discover and enhance their inner beauty. I want women to know that it’s their unique style, confidence, and how they take care of their bodies is what makes them beautiful. To this day, I still hold the same intention. That is my focus.

I’ve seen many other fashion and beauty blogs come and go. I don’t know what the aspirations were with their blogs or why some bloggers stopped posting, but I can assume that they didn’t get the readers that they had hoped for or they were not able to successfully monetize the blog.

Fashion and beauty blogging is not as glamorous as many people think it is. What we often see is the “big” bloggers who get deals with designers and high profile companies and we think that all we have to do is set up a blog and *boom* – instant success. Unfortunately, it doesn’t quite work that way. Blogging is just like any business. It takes work, but most of all it takes passion and commitment.

Sure, a blogger like me gets to post pictures wearing the latest fashion or beauty find, share thoughts, tips, rants, and get free samples, but there many aspects of fashion blogging that people don’t often see such as dealing with body image, appealing to potential advertisers and partners, and then there’s that 800 pound gorilla called the traditional fashion media and fashion industry at large who want you to uphold and submit to their standards of beauty.

There was a point in my blogging career where I almost “sold out” by always sharing celebrity stories and talking about what every other blogger was talking about in order to gain traffic. Although a high amount of readers and traffic would be nice, I don’t ever want to lose sight of why this blog is here in the first place. I may not have the best photography or have a great blog design, but what I have are readers like you who want to read something different and be inspired to be beautiful not just on the outside, but on the inside too.

This post is not intended to discourage you from blogging about fashion and beauty if that’s what you really love to do, but do remember that it’s your blog and it’s supposed to be fun. Don’t get caught up in trying to please everybody and wanting to be like everybody else.  Just be YOU!

I do, however, understand the need to feel validated.  We want people to like our posts and we want to be featured on sites like StyleCaster, but life is not about being popular…It’s about making a difference in the world.  Well, that’s what I believe anyway.

So, what message do you want to share with the world? How do you want to use your beauty or fashion blog to inspire and make a difference in people’s lives?


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