Burberry’s Effortless Beauty

British models Cara Delevingne, Jourdan Dunn and Edie Campbell for Burberry beauty campaign summer 2012

Burberry’s beauty campaign for summer 2012 is being described as “effortless elegance”. I completely agree. As a beauty blogger, I receive many emails and go through tons of press releases, but this latest campaign caught my eye because the makeup looks so beautiful and natural on the models.

As the new faces of Burberry beauty, British models Cara Delevingne, Jourdan Dunn and Edie Campbell reflect the natural, relaxed look and attitude of the Burberry girl.

The campaign was shot by iconic British photographer Mario Testino under the creative direction of Burberry Chief Creative Officer Christopher Bailey.

I know that Burberry has been targeting a younger demographic for the past several years, which is fine if that is where you make the most money, but I would like to see ads with older models as well. I can picture myself wearing Burberry, especially many of the pieces from the Spring/Summer 2012 collection.

In case you missed the runway show, watch the video below…


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